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The Marketing Strategies of Apple, Inc. Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products. It could also be a segmentation of people on the basis of behavior, culture and economic status.
To get a clearer picture of Apple market segmentation essays is market segmentation, one can always look into the definition provided by business dictionary.
This is imperative to stay ahead of the competition and build the brand. This is done through extensive market research. Although it is not possible to satisfy individual needs and even to understand all of them, a clearly defined market segmentation strategy will help create a market to cater to groups of individuals that will make economic sense to mass produce and distribute.
A successful market strategy strives to understand different segments and its different needs; works on the exhibited common wants and responds immediately. Apple has historically been troubled by big-box sales staffers, who are ill-informed about its products, a problem that made it difficult for Apple to set its very different products part from the rest of the computing crowd.
By creating a store strictly devoted to Apple products, the company has not only eliminated this problem but has made an excellent customer-loyalty move. Apple stores are a friendly place where Mac and PC users alike are encouraged to play with and explore the technology that the company offers.
This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products Just as much as they do. By creating this space, Apple encourages current and new customers to get excited about what it has to offer. Apple carefully considers what consumers are looking for, so its products are a result of both extensive research and strong design Piddshetti, Robust and easy-to-use products not only make customers happy, but also makes them want to buy more products from Apple in the future.
These products are differentiated with features that multiple niche market segments would appreciate and pay for but are also cost-competitive helping most people become the users of the products. The niches that each of the products occupies, therefore, cover almost the entire market place questioning the competitors, yet iPod and iPhone remain the pioneers with an amazing invincibility Peckham, The sustainability of Apple products relates to the fact that they ushered in, and successfully maintained a whole new and complete user experience, which could not be matched by any competitor products in totality despite their eing superior in parts.
They were highly effective products that were reached to customers with attractive ownership options and distinctive retailing formats. The products constituted the core that created the markets, however. The iPod was also targeted towards different geographic segments where the product had variations in price and features Piddshetti, Common elements of a successful business plan include competitive analysis, value proposition, a pricing structure, and market segmentation.
Marketers are able to develop strategic marketing plans based on this information which is directly geared towards a target market. By understanding customers, a company can become more responsive and better adapt to changing customer needs.
References McDaniel, Stephen W. What is marketing strategy? Retrieved September 1,from ProQuest Direct database.Apple segmentation, targeting and positioning represents the core of its marketing efforts.
Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Market segmentation is the b identification of different portions of a market to satisfy the needs of all the potential customers.
Market segmentation allows a company to drive complete, unified solutions that are in agreement with customer outreach, messaging and . For this reason the concepts of market segmentation, targeting and positioning merged due to or as a response to the diversity of consumers.
Apple is a real example of effective and successful implementation of these three concepts. Published: Mon, 5 Dec In this report, it aims to analyze and evaluate the market segmentation of Apple iPhone 4S. First of all, based on the theory of means end chain, the product is analyzed through product attributes, consequences of use and personal values.
Apple - Target Market, Segmentation Essay Words Sep 19th, 4 Pages Apple conducts all sorts of research to determine and identify their specific target markets to assist them in their marketing strategies to promote their wide range of products.
"Apple Geographic Segmentation" Essays and Research Papers. Apple Geographic Segmentation. Apple conducts all sorts The Marketing Strategies of Apple, Inc. Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and .