Case study for online advertising

Since you people love case studies, I asked for it to be a case study. Below is a case study on Facebook vs. Google Adwords traffic on a local level. Impressions are the vertical axis, and CPM is the horizontal one.

Case study for online advertising

I just want to make a few things clear before I start: I expected to lose money. I thought he was crazy and should really be learning the basics first as he had never even built a website before. Being on Stack That Money however also convinced me to give Facebook advertising a try as well.

Case study for online advertising

You just find the offer, get a traffic source, and test test test. Actually less effort than I thought it would be, based on my own results, but effort nonetheless.

I decided then and there that I would put all of my effort into Facebook. It makes sense that it would be cheaper to advertise within Facebook than try to send people elsewhere outside of the network. I do enjoy this kind of data; especially when you can get it so fast.

I was more pleased with my Click-through rate. Use Facebook Conversions on an Email List Now that I had a small grasp once again on how to put ads together, I decided to go for some conversions. This is for a website where I sell software, but not in the marketing niche.

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I wanted to optimise how much I was paying for each click. What I did at this stage was use the best title I found from my previous tests I did a few more similar to step 1, but for different age groups then load it up with 20 images.

Therefore, I had 2 campaigns in Facebook with 10 ads each, all with the same title and body text. The only thing that differed was the picture.

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As you can see, the data was pretty interesting here. Two observations can be made: My 3rd most clicked ad actually had the best conversion rate. The other campaign ran with slightly worse results which I believe is because I was targeting a younger demographic.

Older people seemed happier to give an email address. Quite a lot better than most solo ads actually — and highly targeted — so I was fairly impressed with this.

This is also forgetting that I would get more conversions for a cheaper price after optimising the campaign and taking out low-performing ads. How to Set-up Facebook Conversion Tracking Apparently this is only a recent thing within the last year and has transformed how people are running their Facebook campaigns.

Then you simply select the type of conversion you wish to track. You get this nice little tracking code that you can put on your website: While Facebook suggest that you should put this before the end of your head tag like most code, you can just enter it into the page or post on a WordPress site and it tracks fine for me.

You can then go ahead and put this on your Thank you page — where someone gets redirected after an email opt-in — or on the registration form of a product after payment.Nov 20,  · How a misinformed Twitter post the night after the presidential election fueled a nationwide conspiracy theory and became a talking point — even as it was being proved false.

Online marketing case studies and sales lead generation testimonials, featuring examples of Australian companies that have used internet marketing to generate more sales leads and sales with less time, money and effort.

A few months ago we put together a list of Traffic Generation Case Studies and people LOVED it. Seriously, who doesn't like a good case study. Well, it's time for another round up featuring some of the best Digital marketing case studies that we've come across, showcasing twitter marketing.

When it comes to supermarkets, marketers have a problem; consumers make 70% of their buying decisions once they are in the store – meaning that a lot of marketing messages delivered to customers in their homes, cars or workplaces are wasted.

Case study for online advertising

Goodwill: Advertising affects a person’s long‐term sentiment toward a company, and that effect is at its peak when the ad is shown, but then fades with time.

In this study, was chosen as the vehicle for a detailed case study of the effectiveness of the internet as a targeted advertising medium because it is the most popular portal among teenagers in Hong Kong.

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